Associate Digital Marketing Consultant

Entrata

Since its inception in 2003, driven by visionary college students transforming online rent payment, Entrata has evolved into a global leader serving property owners, managers, and residents. Honored with prestigious awards like the Utah Business Fast 50, Silicon Slopes Hall of Fame – Software Company – 2022, Women Tech Council Shatter List, our comprehensive software suite spans rent payments, insurance, leasing, maintenance, marketing, and communication tools, reshaping property management worldwide.

Our 2200+ global team members embody intelligence and adaptability, engaging actively from top executives to part-time employees. With offices across Utah, Texas, India, and the Netherlands, Entrata blends startup innovation with established stability, evident in our transparent communication values and executive town halls. Our product isn’t just desirable; it’s industry essential. At Entrata, we passionately refine living experiences, uphold collective excellence, embrace boldness and resilience, and prioritize diverse perspectives, endeavoring to craft a better world to live in.

The Associate Digital Marketing Consultant (ADMC) reports directly to the Associate Director (AD) of Digital Marketing Services and plays a key role in the marketing success of Entrata’s customers. The role is primarily in six areas:

  • Support the Digital Marketing Consultants (DMCs) in evaluating and administering Entrata’s customer’s unique digital marketing needs. Communicate via verbal and written correspondence to customers as directed by the DMCs.
  • Help the DMCs identify customer goals & develop digital marketing strategies that achieve desired outcomes.
  • Under the direction of the DMCs, report on the impact of digital marketing efforts on Entrata’s customers, strategize the next steps, and execute agreed-upon strategies.
  • As directed by the Associate Director, oversee and fully manage 1-5 property clients. Mentoring and appropriate oversight will be provided to ensure successful outcomes.
  • As directed by the Associate Director, contribute to and/or lead projects that elevate our product offerings and improve our culture.
  • Be earnestly invested in building a department culture where we seek to execute at a high level, push the boundaries of innovation, have an amazing time enjoying our jobs, and do good for those around us.

ADMCs are expected to become knowledgeable in the field of digital marketing in the multi-family housing industry and develop their consulting skills. As assigned, ADMCs will be expected to manage accounts, work directly with clients and report on progress. A successful candidate must be knowledgeable in digital marketing, self-motivation, communication, organization, innovation, and team coordination.

Responsibilities Include

  • Provide a variety of digital marketing services to ensure world-class customer experiences. Services vary between client accounts but may include the following:
  • SEO (On-site, Local, Video, Citations, etc..)
  • Paid Advertising (Search, Social, Display, and Video)
  • Conversion Rate Optimization (page speed optimization, lead gen, A/B testing, etc.)
  • Email Marketing
  • Reputation Management
  • Develop customer relationships and understand customers’ unique digital marketing needs and goals.
  • Analyze digital marketing data and help formulate digital marketing strategy in conjunction with the DMC to achieve desired outcomes.
  • Coordinate with DMCs and internal stakeholders to support the execution of digital marketing strategy. Assisting DMCs by establishing proper scope and ensuring execution meets quality standards in conjunction with proper communication will determine success.
  • As part of ongoing calls with customers, assist DMCs with reporting on the status and impact of service provided, identifying strategic next steps, and coordinating work to be completed. For assigned accounts, own and deliver the above.
  • Maintain digital marketing certifications and research digital marketing and multi-family housing industry changes and trends. A focus on continuously improving one’s skillset within our growth & development framework will be key to success.

What We’re Ideally Looking For

 

  • Demonstrable background in Digital Marketing, Advertising, or a related field
  • 1+ years experience managing SEO, Paid Ads, Email Marketing, and/or Conversion Rate campaigns
  • 1+ years experience in customer and account management
  • Google Analytics, Google Ads Search, and Microsoft Ads Search Certified
  • Knowledgeable in the use of Google Suite/Microsoft Office applications (especially spreadsheets) and other business tools (e.g. Slack)
  • Above all, a hunger to learn new skills, create innovative solutions, drive meaningful results, and contribute to our department’s culture

What Will Earn You Bonus Points

  • Experience with conversion-focused website design and/or ad creative design
  • Experience with website programming languages (specifically HTML, CSS, and/or JavaScript)
  • Experience with Facebook, YouTube, Waze, or programmatic display advertising

Benefits:

Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance.

Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families.

HSA/FSA options and employer-paid disability benefits provided for eligible employees.

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