Brand to Demand Campaign Manager

Position Overview

The Brand to Demand Campaign Manager supports the strategy and execution of full-funnel “brand to demand” marketing campaigns in priority geographies around the world. These campaigns aim to elevate Autodesk among business decision-makers (BDMs) in the Architecture, Engineering & Construction (AEC); Design & Manufacturing (D&M); and Media & Entertainment (M&E) industries, ultimately driving new customer acquisition business growth.

The role involves orchestrating a wide variety of marketing functions, including paid media, web experience, external and internal communications, social media, events, and analytics to deliver a cohesive and impactful campaign experience for prospective customers. The Brand to Demand Campaign Manager will drive messaging and creative pull-through from brand to industry campaigns, successfully monitor and consult on the optimization of performance, and track the impact of brand marketing efforts through the marketing funnel.

The Brand to Demand Campaign Manager will work in partnership with brand, industry, and demand generation stakeholders to create full-funnel “brand to demand” campaign strategies and processes. Ultimately, she/he/they are responsible for helping to set and achieve campaign performance goals that meaningfully contribute to Autodesk’s mission to empower everyone, everywhere to design and make anything.

Autodesk is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage individuals from all backgrounds and experiences to apply.

Responsibilities

Campaign Planning

• Contributes to the design and implementation of brand marketing campaigns aligned with strategic priorities, including supporting the development of strategy and creative briefs and multi-channel campaign journeys in the Customer Data Platform (Action IQ)
• Supports the collaboration between brand and industry campaign development leads to promote a seamless creative experience from top to bottom of funnel and set operational metric benchmarks and goals to evaluate success
• Partners with agency partners and fellow marketing/brand teams on campaign strategy and asset development
• Monitors campaign activity by competitors in AEC, D&M, and M&E industries for competitive awareness and to inform campaign strategy
• Stays abreast of developments in marketing trends and technologies, shares findings and recommendations with the wider team

Campaign Execution

• Supports paid media trafficking, including internal team and agency activity, and collaborates with media partners on strategy and campaign optimization
• Works with Autodesk’s Digital Media Center (DMC) and/or agencies to plan, buy and traffic paid media – primarily programmatic and social media, but may include CTV, print, out of home, search and more
• Evaluates and recommends new tools and processes to support asset trafficking and quality control measures

Campaign Measurement

• Helps define KPIs/operational metric goals, measure and report on the effectiveness of brand marketing initiatives, and adjust strategies as needed to optimize results
• Supports the development of campaign monitoring and measurement systems, including PowerBi and Adobe Analytics, to effectively and efficiently monitor campaign performance and leverages these tools to optimize campaign performance
• Coordiantes A/B testing as needed and shares learnings with wider teams
• Contributes to high-impact reporting mechanisms to keep executives and stakeholders abreast of campaign plans and performance
• Partners with technical teams across Worldwide Marketing (WWM) to ensure brand to demand campaigns capture revenue attribution through the full funnel
• Works with Brand team, in-house Digital Media Center (DMC)/paid media agencies, and Marketing Operations Team (MOT) to ensure campaigns are properly set-up for tracking (Allocadia, Action IQ Customer Data Platform)
• Ovrsee periodic campaign reports for stakeholders. Collect and collate data from brand to demand campaign stakeholders

Minimum Qualifications

• 5-10 years of experience in marketing with proven track record of success running digital marketing campaigns
• Experience managing or supporting full funnel brand to demand campaigns
• Experience orchestrating multichannel campaign journeys in a Customer Data Platform (e.g. ActionIQ, Segment)
• Expertise with marketing data analysis and optimization, including standard industry tools such as Google Analytics, Adobe Analytics, Looker, PowerBI, or similar and the ability to measure, interpret, and report on the effectiveness of marketing campaigns
• Familiarity with marketing attribution models and experience in their development a plus
• Working knowledge of current digital media, content marketing, social media, PR, experiential marketing, SEO/SEM and brand activation trends and best practices
• Demonstrated project/program management skills, including standard industry tools such as Airtable, Asana, Smartsheet, or similar
• Ability to synthesize and communicate complex project details succinctly
• Proven ability to thrive in a highly collaborative, multicultural, and multilingual matrixed organization
• Experience working for a multinational organization a plus
• Ability to manage a budget and agency partners
• A good balance of creative, strategic, and operational thinking
• Preference for collaborative teamwork over solo-practitioner role
• Ability to work West Coast hours; travel 10-15% of the time; preference for location in commutable distance to an Autodesk office
• Ability to handle the occasional curve ball, roll with the punches, make mistakes and learn from them. Sense of humor and/or zest for life a plus
• Ability to travel 10-15% of the time
• Fluent in English