Customer Lifecycle Marketing Manager

Newfold Digital

The Customer Lifecycle Marketing Manager will define, communicate, and lead execution of the go-to-market strategy for assigned brands within the Domain brands with a focus on customer cross-sell and communications including strategy and driving execution for storefront, account manager/back of site, marketing emails, retargeting campaigns, automated system emails and integration of customer onboarding journeys.

In this highly visible role as Customer Lifecycle Marketing Manager you are a responsible for driving the roadmap and execution for integrated cross-channel cross-sell growth.

What you’ll do & how you’ll make your mark.

  • Success in this role requires a passion for marketing, eagerness to try and learn new things, and some knowledge of best practices around effective messaging, funnel optimization, deliverability, customer segmentation, reporting, analysis, and testing strategies.
  • A deep knowledge of customer lifecycle marketing preferably in similar industry or subscription based digital models.
  • Strong curiosity to learn from available feedback loops and translate to strong customer journey initiatives.
  • Ability to work across various teams (creative, content, acquisition, product, sales, BI, etc.) to implement strategies
  • Strong test and learn iteration skillset
  • Evaluate initiatives using relevant KPIs and feedback from existing and prospective customers
  • Develop comprehensive integrated channel marketing journeys across email (marketing and automated), blogs, storefront, and customer portals such as account manager.
  • Create customer engagement paths for all segments of assigned brands including dormant and opted-out customers.
  • Develop communication strategies and offers that are clear, concise, and relevant to the customer segments being addressed using data to inform these strategies.
  • Develop, publish, and cascade roadmaps for initiatives constantly evolving based on learning from prior initiatives.
  • Create analytics dashboard in conjunction with the BI team to report out on the success of cross-sell and upgrade initiatives.
  • Establish benchmarks and performance KPIs.
  • Establish tagging/analytics strategy and work with marketing operations to ensure proper capability to track performance is in place.
  • Report out on testing results (successes and failures).

Who you are & what you’ll need to succeed.

  • Proven experience as a Customer Lifecycle or Product Marketing Manager, Marketing Manager, Brand Manager, or similar role
  • 5-7 years’ experience in a customer lifecycle marketing role
  • Experience in developing strong CLM strategies for products across channels based on data segmentation
  • Familiar with product marketing tactics (e.g., integrated marketing campaigns)
  • Working knowledge of web analytics tools (eg: Google Analytics, adobe analytics)
  • Excellent communication skills
  • Analytical mind and strong quantitative skills
  • BS/BA in Marketing, Communications, or similar discipline (MBA a plus)

Why you’ll love us.

  • We’ve evolved; we provide three work environment scenarios. You can feel like a Newfolder in a work-from-home, hybrid or work-from-the-office environment.
  • Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
  • We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally.
  • We care about you. We provide excellent Health Insurance options to fit you, HSA, Medical, Dental, Vision, Matching 401K, Life/AD&D/STD/LTD, Tuition Reimbursement, Pet Insurance, Generous vacation policy, and much more!
  • Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with #teamnewfold!

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