Manager, eCommerce

Business Overview
KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI, and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, P3, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries.
Key Responsibilities:
Responsibilities across partners such as:– Retail Media Platforms such as Amazon, Walmart, Target, Criteo, and other emerging platforms.
– D2C Media Platforms such as Google, Bing, Shopping
Management & Client Engagement

• Manage eCommerce Associates on the team and take ownership / drive their career development
• Cross-Brand oversight of all eCommerce campaigns, including coordination of planning, activation, and reporting
• Supporting the team Director/Associate Director with ongoing client strategy and team management
• Establishment of team and client centric processes to improve overall team performance and minimize risk of human error
• Professional communication with clients, vendors, and partner agencies with emphasis on storytelling and driving action

Campaign Planning

• Understanding client goals and how to maximize those measures of success through tactical strategies and technologies
• Creation and delivery of effective media plan details for integrated paid eCommerce and co-op advertising campaign efforts – in context to wider media efforts
• Partner with team leads in forecasting for media planning to build and maintain best possible recommendations for performance

Activation

• Developing, optimizing, and maintaining eCommerce campaigns for clients, including coordination of assets between creative agencies and client teams and budget management.
• Brainstorming/researching targeting and copy ideas for specific campaigns, including new betas and opportunities with our partners.
• Development, execution, and testing across campaign variables that create client-specific insight and feed future successions of testing.
• Maintaining and optimizing client campaigns to improve overall performance against pre-determined benchmarks on an ongoing basis.
• Analyzing and reporting data on a daily / weekly / bi-weekly / monthly & ad-hoc basis
• Develop, document, and implement eCommerce media best practices within client accounts.
• Keeping abreast of industry news and developing POVs to communicate relevant updates to client.

Desired / Required Skills & Experience:

• Bachelor’s Degree or Equivalent Experience
• Minimum 3-4 years of marketing experience
• 2+ years of eCommerce experience preferred
• Experience in web analytics, ad tracking, and other biddable media (e.g., Paid Search)
• Strong working understanding of the eCommerce industry and platforms, including major players and supporting technology (e.g., Pacvue, Skai, Criteo, etc.)
• Proven ability to understand high-level client goals and how they translate into eCommerce strategy when applied via online technologies
• Understanding of broader media planning and buying – to ensure integration / coordination with wider media objectives occur
• Process oriented, with the ability to juggle many tasks at one time. Time management and project management skills are critical.
• Ability to effectively communicate processes and tactics to clients, peers, and junior members of the team
• Excellent written and verbal communication skills
• Extensive knowledge of Microsoft Excel, and excellent quantitative and qualitative analysis skills