Marketing Generalist


About RiskOptics!

At RiskOptics, we aim to make risk management more strategic, pulling it up from tactical “check-the-box” work to something more valuable to both the company and the security team. There’s an opportunity for security executives to go beyond just protecting their company and secure their role as a more valuable, strategic member of the team. We can help by giving them the business context they need to report risk to their board in a way that is easy to understand and act upon.

If you enjoy problem-solving and building scalable processes, and are looking for an opportunity to have an immediate impact on ARR, RiskOptics could be the right place for you. We’d love to meet you!

Our Commitment to Pay Transparency

At RiskOptics, we are committed to transparent & equitable compensation practices across our entire organization. This is a critical component of our hiring process and as such, compensation for this role will be discussed during your first interview to ensure a fair interviewing experience and effective use of your time. No questions related to compensation are off-limits as we believe complete transparency leads to an enjoyable hiring experience for all involved.

Job Description

As a Marketing Generalist at RiskOptics, you will play a role in pipeline creation by building and optimizing marketing campaigns across channels, including paid ads, email, web, social media, and online events. This role involves marketing operations and managing paid media.

Key Responsibilities

Assist with coordination and implementation of marketing strategies and campaigns including:

  • Assisting with the operational side of email marketing and social media campaigns, including building distribution lists, emails, landing pages, and Salesforce campaigns.
  • Managed paid advertising campaigns across platforms, such as Google Ads and LinkedIn.
  • Tracking relevant metrics using analytics tools, monitoring KPIs, and reporting on campaign effectiveness and pipeline creation.

Qualifications & Skills

Background in marketing operations, marketing paid media, and/or general marketing with 2-3+ years of experience.

  • Excellent communication skills and high relationship intelligence showcasing the ability to work cross-functionally with different teams and stakeholders
  • Proactive problem-solving skills and ability to work in a fast-paced environment
  • Strong knowledge and understanding of paid advertising across platforms.
  • Skilled in creating emails and landing pages via Marketo.
  • Experience with social media marketing on platforms like Facebook, Instagram, Twitter, YouTube, etc.
  • Proficient in using marketing and automation tools, including:
    • Salesforce
    • Marketo
    • Google Ads
    • LinkedIn Ads manager
    • Microsoft Suite, including Excel

The job looks interesting but you don’t know if you meet all of the qualifications on paper?

Apply anyway! We’re aware that many people only apply for a job when they’ve met every requirement listed in a job description. At RiskOptics, we hire the PERSON, not the resume. We value diversity, in experiences and backgrounds, and are committed to providing equal opportunity for all applicants and employees. While there are certain requirements that exist for all open positions, we want to get to know YOU above all else when making our hiring decisions. Go for it.

Benefits (US-Based Employees)

  • We are committed to the health and safety of our people. Our people are mostly working remote, collaborating online and connecting over video, as they continue to deliver high-quality technology solutions
  • Competitive salary and equity (we want everyone to be a stakeholder)
  • Full benefits (medical, dental, vision, 3% 401k match, wellness offerings, etc.)
  • Unlimited PTO, paid sick days, 11 holidays
  • Collaborating with smart coworkers that put customers first

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