Paid Media Intern

SUMMARY:

Stride, Inc. is seeking digital marketing professional to drive significant revenue growth across our lines of business including General Education and Private Education.

Stride is looking for a paid media professional to broaden the efficiency and scale of the display, paid social & digital video marketing channels across all lines of business. Reporting to and collaborating with the Director of Paid Media, Paid Media Manager and Paid Media Specialists is responsible for the hands-on execution of paid social, paid display and/or digital video across multiple platforms.

This position requires an individual who is analytically minded, data-driven in their decision-making process and familiar with marketing technologies. This role must understand digital marketing best practices with an innate curiosity to continually investigate new trends and disruptive approaches to improve the company’s acquisition results. The Paid Media Intern will be expected to work closely and collaborate with internal partners to test new strategies and assist in managing a cadence of creative testing.

ESSENTIAL FUNCTIONS: 

• Responsible for hands-on platform reporting for paid social, paid display and digital video campaigns across multiple platforms including Meta, TikTok, Google Demand Gen & YouTube
• Monitor and analyze campaign performance data to improve conversion rates, decrease cost per application, grow volume and reach business objectives.
• Working with Paid Media Manager and Specialists on execution of digital campaigns across platforms and all lines of business utilizing the latest technologies and best practices.
• Work with Paid Media Managers and Specialists to meet and exceed channel-specific volume and efficiency goals and offer proactive strategic campaign recommendations.
• Regularly report on channels’ performance and make recommendations for both scale and efficiency improvements.
• Work closely with Paid Media Manager and Specialists to ensure campaigns have message optimization and creative alignment throughout peak and off-season.

MINIMUM REQUIRED QUALIFICATIONS: 

• Pursuing a college degree in related marketing fields.

OTHER REQUIRED QUALIFICATIONS: 

• Hands-on experience in multiple display and video platforms and campaign types, including but not limited to: Meta, TikTok, Google Demand Gen, YouTube, ad networks, and DSPs
• Ability to gain useful consumer and brand insights using platform data
• MS 365; Web proficiency
• Desire for continuous learning and professional development

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• This is a fully remote position.