Product Marketing Manager

Who is Forcepoint?

Forcepoint simplifies security for global businesses and governments. Forcepoint’s all-in-one, truly cloud-native platform makes it easy to adopt Zero Trust and prevent the theft or loss of sensitive data and intellectual property no matter where people are working. 20+ years in business. 2.7k employees. 150 countries. 11k+ customers. 300+ patents. If our mission excites you, you’re in the right place; we want you to bring your own energy to help us create a safer world. All we’re missing is you!

A Forcepoint Product Marketing Manager (PMM) creates the narrative stories that excite people about the business value and technical uniqueness of our cloud-native security platform and the SSE-lead data security services it delivers. In this role, you will work closely with the rest of our Alliances team to analyze the capabilities of partners’ products; create ‘better together’ messaging and content for efforts with technology partners; coordinate joint-company go-to-market launch efforts; provide support and messaging for demand generation campaigns; develop and deliver sales and partner enablement training; produce sales tools, collateral, and competitive profiles; and evangelize our cloud security products internally and externally to achieve business success and profitable growth. This role is more technical than most PMM positions and requires an inquisitive nature, the desire to dive into the technology underlying various product ecosystems, and the ability to figure out ways the pieces could fit together more effectively. Our product marketers hold a high-visibility role, working closely with the senior staff and executives in product management, sales, sales engineering, CTO, growth marketing, and corporate marketing.

Job Responsibilities

• Work closely with head of Alliances to cultivate technology partners that can enhance our solutions.
• Be able to analyze products and create technical as well as business-oriented content.
• Drive the go-to-market (GTM) definition for partner-related offerings.
• Be a quick learner so that you can become a subject matter expert for relevant parts of our ecosystem.
• Develop product positioning, value propositions, claims and high-impact and differentiated stories; translate technical capabilities into benefits for buyers and users
• Be the expert on your buyers, how they buy and their buying criteria; be the expert on your competition and how to beat them
• Develop high-impact content sales tools such as web content, blog entries, eBooks, videos, white papers, presentations, case studies, competitive profiles, product datasheets, and sales playbooks
• Be collaborative, assisting other team members in building compelling content

Qualified Candidates should have:

• Bachelor’s degree in a relevant technical field such as Computer Science; MBA is a plus
• 8+ years’ experience in Product Marketing or heavily-outbound product management of enterprise software or technology offerings, preferably with at least 1 year marketing SASE, SSE, or data security
• Technical experience – track record and comfort with highly technical products in the cybersecurity market
• Creativity – passion for creating stories that bring out the business value and differentiation of highly technology products in ways that can excite non-technical
• Very strong written and presentation communication skills
• Self-motivated collaboration – must enjoy working with a team and be able to both lead and participate in projects