Sales Development Representative Lead

Stord is the leading commerce enablement provider of fulfillment services and technology that powers seamless checkout and delivery experiences for high-volume mid-market and enterprise brands across all channels. Stord manages over $5 billion of commerce annually through its fulfillment, warehousing, transportation, and operator-built software suite including OMS, Pre- and Post-Purchase, and WMS platforms. With Stord, brands can sell more, save money, and reduce headaches.

With Stord, brands can increase cart conversion, improve unit economics, and drive customer loyalty. Stord’s end-to-end commerce solutions combine best-in-class omnichannel fulfillment and shipping with leading technology to ensure fast shipping, reliable delivery promises, easy access to more channels, and improved margins on every order.

Hundreds of leading DTC and B2B companies like AG1, Native, Tula, American Giant, and more trust Stord to make their supply chains a competitive advantage. Stord is headquartered in Atlanta with facilities across the United States, Canada, and Europe. Stord is backed by top-tier investors including Kleiner Perkins, Franklin Templeton, Founders Fund, and Salesforce Ventures.

About the role:About the Sales Development Representative Lead Position:Since its inception, Stord has developed end-to-end commerce enablement services and technology to power the back-office for ecommerce companies. This includes a comprehensive fulfillment and parcel network with operations across the US, Canada, and Europe alongside robust software products to drive increased revenue, cost savings, and improved consumer experience for leading brands. We need an SDR Lead to help generate and accelerate pipeline for our AEs.As our first SDR Lead at Stord, this person must excel at both personal sales development and team leadership, with a proven track record of coaching and developing experienced SDRs while maintaining high individual performance. This role will carry a personal quota and manage a small, elite team of Senior SDRs. This player/coach role will help define our outbound sales strategy, refine our go-to-market playbook, and scale the team’s success.

What You’ll Do:

• Manage and mentor a team of Senior SDRs while carrying a personal quota (expected to be a blend of individual contribution and management)
• Lead by example through personal pipeline generation and opportunity creation
• Coach SDRs on prospecting strategies, email messaging and campaign strategies, call techniques, and general messaging optimization
• Develop and implement team training programs and sales enablement materials
• Monitor team performance metrics and provide data-driven coaching to improve results
• Collaborate with Sales and Marketing leadership to refine ideal customer profiles and targeting strategies
• Own team KPIs including pipeline generation, conversion rates, and activity metrics
• Conduct regular 1:1s and team meetings to ensure alignment and development
• Participate in hiring and onboarding of new SDRs as the team scales

What You’ll Need:

• 5+ years experience in sales development, with multiple years in a team lead or mentorship role
• Consistent track record of exceeding personal quotas
• Proven ability to coach and develop teams of SDRs to achieve success
• Strong analytical skills with experience using data to drive performance improvements
• Deep understanding of modern sales development tech stack (e.g. Apollo, LinkedIn Sales Navigator, email outbounding tools, etc.) and best practices
• Expert-level knowledge of Salesforce.com and sales engagement platforms
• Experience building and optimizing outbound prospecting sequences and campaigns
• Outstanding written and verbal communication skills
• Ability to balance personal quota achievement with team management responsibilities
• Strong organizational skills
• Experience in a high-growth startup environment