Senior Content Associate, Brand

About the Team
GOAT is looking for a highly organized, passionate, and creative strategic thinker for our Senior Content Associate role. This individual will play a pivotal role in supporting our social media and influencer marketing efforts, with a strong focus on growing our Instagram, TikTok and Twitter channels.

In this role, you will be responsible for crafting and executing dynamic content campaigns that leverage competitive insights and anticipate platform trends, all while promoting a community-centric approach. We are looking for a creative innovator who can enhance our brand awareness and affinity through compelling social ideas that align with our values. The ideal candidate is well-versed in the contemporary social and influencer marketing landscape, self-motivated, and adept at meeting deadlines. They will engage in all aspects of content creation, from brainstorming social video concepts and coordinating content capture through our talent network, to swiftly editing short-form videos and writing copy, as well as collaborating with our design and copy teams to test social assets.
In this role you will:

• Manage the Monthly Social Content Calendar: Collaborate with internal stakeholders (Merchandising, Content, Design) to align planning and ensure cohesive content delivery.
• Lead Daily Channel Operations: Oversee content planning and community management across GOAT social platforms, including Instagram, Twitter, and TikTok.
• Engage with the Community: Actively respond to DMs and engage with relevant content (UGC and talent posts) to nurture existing relationships and build new ones.
• Analyze Performance Metrics: Utilize social analytics tools to generate weekly, monthly, and post-campaign reports, providing actionable insights that inform future strategies and highlight platform trends.
• Serve as a Thought Leader: Contribute to creative brainstorms by sharing insights on trends, best practices, and implications for broader teams.
• Drive Project Timelines: Ensure project milestones are met by effectively managing execution timelines.
• Create Creative Briefs: Develop compelling briefs to pitch innovative content ideas that will enhance our brand-building efforts.
• Cast Influencer Talent: Identify and engage relevant influencer talent for campaigns, ensuring alignment with brand values and audience engagement goals.
• Support Seeding Moments: Assist in strategizing and executing seeding initiatives to amplify campaign reach and generate organic buzz around product launches and events.

We are looking for:

• 3-5 years of experience in social media management, content creation, or a related field.
• Strong understanding of social media analytics and reporting tools.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively in a fast-paced environment while managing multiple time-sensitive projects.
• Experience in creating visually compelling decks to communicate social strategy concepts to the team.
• A positive attitude and adaptability in refining ideas based on feedback, budget, and timelines.
• Proficiency in social media listening and analytics tools (e.g., Dash Hudson, Tribe Dynamics).
• Experience in community management.
• Skills in articulating and presenting ideas to the broader team and senior management.
• Strong analytical abilities for measuring success and tracking KPIs.
• Qualitative research skills, with the capability to interpret social insights and translate them into actionable strategies.

The hiring range for this position is below, plus benefits (401K, paid time off, dental, medical, vision, disability, life insurance options). To determine starting pay within the hiring range, we carefully consider a variety of factors, including primary work location, role/level, a candidate’s skills, experience, market demands, and internal parity. You may reach out to a recruiter for additional information.
Hiring Range:
$84,000$105,000 USD

GOAT Group represents the leading platforms for authentic sneakers, apparel and accessories. Operating four distinct brands–GOAT, Flight Club, Grailed and alias–GOAT Group has a global community of more than 60 million members across 170 countries.

GOAT is the global platform for the greatest products from the past, present and future. Since its founding in 2015, GOAT has become one of the leading and most trusted sneaker platforms in the world, and has expanded to offer apparel and accessories from select emerging, contemporary and iconic brands. Through its unique positioning between the primary and resale markets, the company offers styles across various time periods on its digital platforms and in its retail locations, while delivering products to over 60 million members across 170 countries.

Established in New York City over 15 years ago, Flight Club revolutionized sneaker retail as the original consignment store for rare shoes. Carrying the rarest exclusives and collectible sneakers, Flight Club has evolved from a one-stop sneaker destination, to a cultural hub for sneaker enthusiasts and novices alike. With three brick-and-mortar locations in New York City, Los Angeles and Miami, Flight Club remains the premier source for authentic, rare sneakers.

Founded in 2013, Grailed is the leading community-driven marketplace for rare luxury, streetwear and vintage fashion. The marketplace was built for enthusiasts, by enthusiasts, and features products from brands including Supreme, Raf Simons, Gucci, Saint Laurent, Balenciaga, Prada and more. With a highly curated selection of resale pieces including inventory exclusive to the platform, Grailed makes fashion accessible.

The company is backed by strategic investor Foot Locker, Inc. as well as some of the leading names in venture capital including Park West Asset Management, T. Rowe Price Associates, Inc., Franklin Templeton, Adage Capital Management, Ulysses Management, D1 Capital Partners, Accel, Andreessen Horowitz, Index Ventures, Matrix Partners, Upfront Ventures, Webb Investment Network and Y Combinator.