Senior Manager, Integrated Campaigns

About the job

This position is needed to lead Twilio’s integrated campaigns motion designed to bring awareness to and generate pipeline for Twilio’s communications and data solutions.

As a member of the Twilio’s Campaigns and ABM team, the Senior Manager, Integrated Campaigns is responsible for owning, developing and executing campaigns that drive awareness, capture demand and deliver pipeline for our NAMER market. This individual will manage a team, and reports directly to the Director of Campaigns Marketing. This role is highly cross-functional, working closely with product marketing, content, brand and more to design end-to-end campaigns that deliver on shared objectives. You have a proven track record of leading multi-channel campaigns with success, being collaborative and finding opportunities to strategically uplevel marketing efforts.

The ideal candidate is passionate about understanding the buyer journey at each stage of the funnel, has the ability to translate messaging frameworks into campaigns that convert to pipeline and thrives in a collaborative environment. You recognize the value of running an integrated campaign motion, and have the ability to think both strategically and execute at an operational level with ease. You have a desire to insert humanity, humor and creativity into B2B marketing.

Responsibilities

In this role, you’ll:

• Manage a team working to execute a full-funnel solutions campaign strategy aimed at generating awareness, capturing demand and delivering pipeline
• Own, design and execute end-to-end, multi-channel campaigns that drive cohesion across various tactics, including customer journey mapping, campaign development, content maps, nurture, events, and digital programs, in an effort to create a consistent customer experience
• Partner with product marketing, content, brand and sales teams to ensure the messaging is consistent and appropriate for the campaign goal and ensures alignment with target markets, personas, solutions and use cases
• Manage relationships with agency partners and build necessary processes with in-house creative team to help develop and execute on creative campaign themes and activations
• Analyze full-funnel campaign performance, surface insights and provide recommendations for optimizing results, always striving to innovate and test new concepts and creative ideas
• Build strong relationships with key cross functional stakeholders across the GTM organization to ensure campaign enablement and engagement, helping to identify coverage gaps and proposing solutions to ensure effective follow up on engaged accounts
• Develop scalable, repeatable campaign processes that can be scaled regionally and vertically
• Present campaign strategies, progress and outcomes to senior leadership and serve as a strategic partner to other marketers to help shape, prioritize and operationalize campaign plans

Qualifications

Not all applicants will have skills that match a job description exactly. Twilio values diverse experiences in other industries, and we encourage everyone who meets the required qualifications to apply. While having “desired” qualifications make for a strong candidate, we encourage applicants with alternative experiences to also apply. If your career is just starting or hasn’t followed a traditional path, don’t let that stop you from considering Twilio. We are always looking for people who will bring something new to the table!

Required:

• 12+ years of experience developing and executing strategic B2B campaigns and/or demand generation programs that drive ROI
• Deep understanding of full funnel marketing tactics and metrics by stage (from awareness to pipeline) and ability to use data to guide decision-making and resource allocation
• Demonstrated experience working with and organizing across key marketing functions to ensure holistic campaign assembly and alignment to business objectives and messaging
• Strong writing skills, with the ability to communicate complex ideas in simple terms with brand voice and conversion in mind
• Experience partnering closely with internal creative teams and agency partners
• Exceptional communication skills, both verbal and written, with the ability to establish credibility upwards and cross-functionally to drive collaborative decision making, alignment, expectations and success
• Understanding of partnering with sales to create, refine, and measure campaign success
• A champion for fostering a culture of trust through feedback, communication, and transparency
• Help define campaign budget needs; manage and work within budget
• Experience managing a high-performing team

Desired:

• Hands-on experience with marketing metrics and sales tools (ex. Excel, Tableau, Salesforce) – attribution reporting is a major plus
• Copywriting for B2B software companies
• Paid acquisition, performance marketing and/or A/B testing experience
• Excellent presentation skills, including an ability to communicate effectively with executives, GTM leaders and a diverse array of stakeholders.