Senior Marketing Data Analyst

Work From Home

About Remote

Remote is solving global remote organizations’ biggest challenge: employing anyone anywhere compliantly. We make it possible for businesses big and small to employ a global team by handling global payroll, benefits, taxes, and compliance. Check out remote.com/how-it-works to learn more or if you’re interested in adding to the mission, scroll down to apply now.

Please take a look at remote.com/handbook to learn more about our culture and what it is like to work here. Not only do we encourage folks from all ethnic groups, genders, sexuality, age and abilities to apply, but we prioritize a sense of belonging. You can check out independent reviews by other candidates on Glassdoor or look up the results of our candidate surveys to see how others feel about working and interviewing here.

All of our positions are fully remote. You do not have to relocate to join us!

What this job can offer you

We are seeking a Senior Marketing Data Analyst to lead our marketing analytics efforts, ensuring the translation of data into actionable insights that drive our marketing strategies forward. You will have the opportunity to build the Marketing Analytics service for the business, covering both Paid and Organic channels.

You will lead web analytics initiatives, collaborating with our engineers and agencies to utilize tools such as Google Analytics 4, Google Tag Manager, custom tagging, and develop comprehensive measurement plans.

You will be heavily involved in analyzing paid marketing performance, particularly on platforms like Google Search and Bing.

The job will allow you to explore Funnel and Customer Journey data, helping the business understand the relationship between the marketing inbound funnel and the sales funnel, and providing insights for optimization.

You will contribute to forecasting plans for marketing, developing and implementing paid and non-paid pipeline forecasting strategies to optimize resource allocation and budgeting.

Additionally, you will be responsible for maintaining key marketing dashboards and assisting stakeholders in translating business requirements into actionable metrics, creating visually compelling dashboards to drive effective decision-making.

The ideal candidate will possess a deep understanding of paid and organic web analytics, have experience analyzing paid marketing performance, and comprehend the complexities of marketing and sales funnels. In return, we offer a supportive culture, a flexible work philosophy, and a high level of responsibility and autonomy.

What you bring

The Senior Marketing Data Analyst will be a cornerstone in our revenue operations department, leveraging data to ensure our strategies are precise, impactful, and continually evolving. If you possess an analytical mindset paired with an entrepreneurial drive, we’d love to hear from you!

Minimum of 3 years of experience in marketing analytics, with a preference for those with a leadership background and familiarity with relevant business contexts.

Strong proficiency in SQL.

Sound understanding of both company-wide and marketing-specific KPIs.

Proven experience in enabling teams to adopt a data-driven decision-making approach.

Ability to articulate complex data insights in an easily understandable manner, ensuring efficient communication with various teams within the Go-to-market department.

An entrepreneurial spirit, focusing on impactful results, proactive problem-solving, and the identification of opportunities for tangible improvements based on data-driven insights.

Practicals

You’ll report to: Manager, Commercial Analytics

Team: Revenue Operations

Location: For this position we welcome everyone to apply, but we will prioritise applications from the following locations as we encourage our teams to diversify: EMEA

Start date: As soon as possible

Remote Compensation Philosophy

Remote’s Total Rewards philosophy is to ensure fair, unbiased compensation and fair equity pay along with competitive benefits in all locations in which we operate. We do not agree to or encourage cheap-labor practices and therefore we ensure to pay above in-location rates. We hope to inspire other companies to support global talent-hiring and bring local wealth to developing countries.

Application process

Roughly 4 hours across 6 weeks

Interview with recruiter

Interview with future manager

Interview with department leader

Prior employment verification check

#LI-DNI

Benefits

Our full benefits & perks are explained in our handbook at remote.com/r/benefits. As a global company, each country works differently, but some benefits/perks are for all Remoters:

work from anywhere

unlimited personal time off (minimum 4 weeks)

quarterly company-wide day off for self care

flexible working hours (we are async)

16 weeks paid parental leave

mental health support services

stock options

learning budget

home office budget & IT equipment

budget for local in-person social events or co-working spaces

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