Sr. Product Marketing Manager, New Business Line

Product Marketing at Wealthfront

The product marketing team is a critical function that helps define the roadmap, find desperate audiences, refine positioning and scale products after they have found product market fit. Successful product marketers at Wealthfront are able to define and validate the value and growth hypotheses for a product, are energized by iterative experimentation, excel in ambiguous environments, and are fluent with qualitative and quantitative data. They are also strong cross-functional leaders and communicators.
This is an ideal opportunity for a product marketer looking to make a big impact. Success will require strategic thinking, analytical rigor, and a customer-focused mindset. You’ll help us build and grow financial products that favor people, not institutions.
 

Responsibilities:

• Craft and execute strategies to bring new products to market, from identifying initial desperate audiences, to developing resonant positioning and a rich learning agenda, to scaling distribution of products that find product-market fit
• Partner with Wealthfront’s Product team, consumer research, engineering, and design to develop a product roadmap that serves unmet needs of our customers and creates new opportunities for business growth
• Develop positioning, audience, and distribution strategies for new and existing products
• Craft focused briefs, rooted in business and customer insights, for creative teams to execute against
• Be a key liaison with external agencies and creative teams in bringing marketing briefs and strategies to life, ensuring consistent messaging across channels
• Be a voracious consumer of culture and help highlight trends that can inform our creative strategy
• Lead business performance recaps and findings with executive leadership team
• Help build the marketing org’s skillset, contributing to a culture of excellence, curiosity, and respect

Qualifications:

• 5+ years in consumer product marketing, with technology and/or startup experience
• Passionate storyteller with strong communication, presentation, and writing skills
• Strategic thinker who equally values creativity and marketing effectiveness
• Ability to bring structure to ambiguity, deploy frameworks, and distill insights into coherent, concise, and actionable plans that tackle complex objectives
• A data-driven mindset and comfort with analysis, testing, and measurement methodologies. Experience running messaging tests and A/B experiments
• A low-ego leader with a willingness to get into the details and a tendency to make others around them successful
• Personal finance knowledge and experience is a big bonus, but not required
• Bachelor’s degree or higher

Estimated annual salary range: $150,000 – $175,000 USD plus Equity. Benefits include medical, vision, dental, 401K plan, generous time off, parental leave, wellness reimbursements, professional development, employee investing discount, and more!