Yahoo Sports Social Media Editor: College Football Lead

Yahoo Sports is one of the internet’s leading destinations for comprehensive sports news and innovative fantasy games. We produce insightful content across multiple platforms and curate quality coverage from around the web to inform and entertain fans. We’re an original fantasy sports pioneer, with a legacy of innovation that helps us continue to be a fantasy leader. And as one of the most-visited sports platforms on the internet, we’re one of the best places for brands to reach fans.

Responsibilities:

• Manage, ideate and program for Yahoo Sports’ social media channels: Twitter, Instagram, TikTok, Snapchat, YouTube, Facebook.
• Lead Yahoo Sports’ college football social coverage on Saturdays and work with CFB editor and leadership on overall CFB strategy.
• Conceptualize and execute original content and live streaming ideas for social platforms.
• Grow Yahoo Sports’ social handles via content and community building and proactively pitch opportunities for growth.
• Post breaking news and UGC/original content around live events on multiple social platforms.
• Stay up to date on current industry trends, evolving strategies and works constantly with editorial and video teams on ensuring all types of social content are following current best practices
• Ideate unique call-to-action campaigns or other creative strategies to promote content and engage with users on social platforms
• Identify sports stories to pitch to editorial and existing social media team
• Assist with Rivals social media coverage and content.
• Weekly and monthly reporting on all social analytics and using data to make decisions and recommendations on content.
• Work in lockstep with Yahoo Sports’ creative team to build out proactive and on-the-fly static and video content.
• Manage contractors who are working similar programming shifts

 Skills:

• Deep understanding of sports/social media platforms with experience programming on all major platforms (scheduling posts, programming video, content promotion, etc.)
• Expert knowledge of all social media platforms and an understanding of crafting stories in an interesting way that grabs attention and has the ability to go viral on the internet
• Strong editorial judgment and deep knowledge of all sports – specifically: College football, NFL, NBA, WNBA, MLB, College basketball.
• Expert in college football knowledge and experience programming on social media around a college football Saturday slate.
• A creative thinker that has the ability to move quickly and capitalize on breaking news stories and live sporting events
• A proven track record of creating content that grows a sports brand’s social media accounts
• Strong understanding of key social metrics and how to optimize content based on those metrics
• Ability to identify static and video content that resonates on specific social platforms
• Strong writing skills, grammar, communication skills and an understanding of the “tone” of the internet.
• Ability to produce/edit video and create graphics for social platforms using Adobe Creative Suite a plus

You Also Should Be:

• 4-5+ years programming social content or “owning” a social account for a sports social media brand
• A team player and go-getter who can multitask and work across multiple groups to partner and collaborate on multiple initiatives
• A huge fan obsessed with all things sports, social media and internet trends.
• Someone who enjoys engaging with the social audience and loves to build the conversation around our content
• Someone who can work a flexible schedule in accordance with sports breaking news and live sporting events. Weekend, evening shifts and Saturday shifts during college football season are required.