Product Marketing Manager

Who we are?

Welcome to Welltech – a global leader in Health & Fitness mobile applications. With over 200 million installs and a suite of five innovative apps, we’re dedicated to enhancing the health and well-being of millions worldwide. Over the past six years, our diverse and passionate team of over 700 professionals has been driving this mission forward. From intuitive nutrition trackers to groundbreaking fitness solutions, we empower individuals on their transformative journey toward optimal health and happiness.

We are looking for a Product Marketing Manager to join our team, Femia.

Key Responsibilities:

• Researching and generating growth hypotheses (analyzing competitors, collaborating with the team to generate hypotheses).

• Collaborating closely with the design, marketing, development, and analytics teams for effective implementation.

• Analyzing and optimizing purchase funnels for mobile and web apps.

• Conducting A/B tests on various steps of the funnel.

• Analyzing users’ needs and behavior to implement valuable insights for websites.

Professional Requirements:

• 2+ years of experience in digital product marketing at product IT companies (Web, Mobile, CRM)

• Experience with B2C products

• Experience running A/B tests for web or mobile products

• Knowledge of analytics systems and tools – Google Analytics, Tableau, Amplitude, etc.

• Experience in setting tasks for a technical team

• Experience with product and marketing metrics optimization

• Understanding of different monetization models

Nice to have:

• Previous experience with mobile applications

• Copywriting skills

Welltech, we aspire to become proactive wellness partners for our users, being in an ongoing process of training ourselves to become one. Join us in one of the most diverse General Counsel jobs at a pre-IPO company you can find.

• We grow together: Foster teamwork, continuous learning, and a positive mindset, using collective expertise to grow and innovate together. Embrace curiosity, learn from mistakes, and stay resilient through challenges.

• We lead by example: Demonstrate genuine care and respect for Welltech’s diverse individuals by fostering open communication, inclusivity, and autonomy, creating a space where everyone feels they belong. Lead by example, inspire trust, and recognize those who embody our values and drive success for both our people and the company.

• We drive results: Stay mission-focused by setting ambitious, measurable targets and prioritizing team goals, while taking ownership for outcomes and learnings. Celebrate small victories, maintain focus on what truly matters, and continuously strive for greater success to foster a shared belief in achievement.

• We are well-makers: Genuinely care about helping people lead active, healthy lives by putting our users first, using data to understand their needs, and continuously improving their experience. Remember, our impact starts with us—every decision we make should create value for our users, Welltechers, founders, and society as a whole.