Sr. Product Marketing Manager

About the Role
We’re looking for a talented, adaptable Senior Product Marketer to join our agile team driving awareness and adoption of our innovative HR solutions. This is not your typical product marketing role – you’ll need to embrace ambiguity and thrive in our fast-paced, strategic, and evolving start-up environment.

The Pace: Rapid cycles and concurrent projects are the norm. Our work is high-impact and high-visibility. In a single week, you may contribute to a product launch, craft customer narratives, plan a webinar, and more. Flexibility is key.

The Impact: You’ll be a force multiplier, enabling Lattice’s global go-to-market team with compelling positioning, sales tools, and campaigns. Your work spans the full marketing lifecycle from insights to execution.

The Mindset: A hunger to learn, create, and drive impact. You easily pivot between strategic initiatives and managing deliverables. Collaboration is one of the keys to your success; you seek input from peers and cross-functional partners to improve your own work outputs. If you crave a dynamic, collaborative environment where you can showcase and build on your product marketing talents across diverse initiatives – let’s talk.
What You Will Do

• Lead go-to-market strategy and launches for new products/features through compelling storytelling
• Plan and execute integrated marketing campaigns from insights through creative execution
• Conduct research to deeply understand buyers, market trends, and competitive landscape
• Develop positioning, messaging, and highly leveraged sales/enablement tools
• Analyze performance data to continually optimize marketing tactics and investment
• Showcase product marketing thought leadership through content development and presentations
• Collaborate cross-functionally across product and sales to drive alignment and, ultimately, customer success.

What You Will Bring to the Table

• 5-7+ years of B2B SaaS Product Marketing experience, HR technology experience is a plus
• Excellent written/verbal communication skills to convey complex value propositions.
• Demonstrated ability to work cross-functionally across a diverse range of teams
• Analytical and metrics-driven, comfortable digging into primary and secondary data to identify relevant insights
• You are highly curious, eager to learn, and have a growth mindset
• Passion and ability to work in a fast-paced, 0-to-1 environment

The estimated annual cash salary for this role is $137,500 – $172,000.