Account Director (Audience Activation)

The Dynata Audience Activation team sits within the larger Dynata Media Solutions team and provides media agency, advertiser and publisher partners with people-based audience data solutions that help deliver effective programmatic targeting.

Dynata Audience Activation currently offers 1,200+ programmatic audiences based on peoples’ interests, behaviors and opinions – syndicated across all leading DSPs and DMPs.

Essential Functions:

• Prospect and grow net new usage of Dynata’s Audience Activation segments among existing and new clients
• Build solid customer relationships and serve as a point person for customer inquiries
• Manage the operational deployment of new syndicated audiences to end-destinations
• Train clients on audience product offerings, encourage the adoption of new features / enhancements and provide feedback internally on customer needs
• Troubleshoot and address issues around syndicated audience deliveries
• Work collaboratively with Dynata sales teams to identify growth with existing Dynata customers to grow Audience Activation and related measurement opportunities
• Properly managing pipeline and projections
• Work closely with and provide feedback to Marketing, Product, Service teams, and Sales to strengthen product offerings and capture additional business

Qualifications:

• 5+ years of related industry experience in programmatic advertising, digital media, AdTech

• Mature rolodex of agency and brand contacts
• Strong track record of new business development within the agency, brand or publisher space
• Ability to understand and translate data requests and needs into high performing audiences
• Desire to work in a rapidly growing department
• Proven ability to respond proactively to sales and customer questions, outstanding interpersonal abilities, and strong written and verbal communication skills and confidence in presenting to clients
• Attention to detail, plus analytical and problem-solving capabilities
• Willingness to travel, as needed

Ability to quickly learn and speak knowledgeably about supported products