Digital Strategist

WORK SCHEDULE

Remote Work/Monday through Friday 8:00 am to 5:00 pm

Job Summary

The Digital Strategist is responsible for planning, executing, and optimizing paid advertising campaigns across various platforms to drive traffic, increase conversions, and meet enrollment objectives. This role focuses on audience targeting, budget management, performance tracking, A/B testing, and cross-platform campaign consistency.

Essential Functions:

• Develop, implement, and optimize paid advertising campaigns across Google, Meta (Facebook/Instagram), LinkedIn, Snapchat, and other platforms to drive traffic and conversions.
• Define and target key audience segments using data and insights to ensure personalized ads reach the most relevant potential students.
• Manage ad spending across platforms, ensuring campaigns are cost-effective and performance goals are met.
• Monitor and analyze ad campaign performance using Google Ads, Meta Ads Manager, and other platform analytics tools, making real-time adjustments to improve ROI.
• Conduct A/B testing on ad creatives, targeting strategies, and landing pages to optimize ad performance.
• Regularly report on ad campaign results to key stakeholders, providing insights and recommendations for future campaigns.
• Collaborate with creative teams to develop engaging and high-converting ad creatives, including graphics, copy, and video.
• Work closely with the marketing and web teams to create, optimize, and test landing pages within HubSpot, ensuring fast-loading and optimized for conversions.
• Oversee the setup and configuration of Google Tag Manager (GTM) and Pixel tracking for landing pages and websites to capture campaign performance and lead generation data.
• Ensure tracking is properly configured to monitor key metrics and conversion events, and provide regular reporting on campaign performance and ROI.
• Manage Google Ads campaigns, optimizing keyword bidding strategies and ad copy for improved results.
• Create and optimize Facebook and Instagram ad campaigns using demographic, behavioral, and interest-based targeting to drive engagement.
• Develop LinkedIn ad campaigns targeting professionals for degree completion or graduate degrees and other campaigns as needed.
• Leverage Snapchat’s unique ad formats (Story Ads, Filters, Lenses) to engage younger, mobile-centric audiences with creative ads.
• Ensure consistency and alignment across multiple platforms to create cohesive, cross-channel campaigns that reinforce brand messaging.

Required Qualifications

• Bachelor’s degree in marketing, Business, or a related field.
• 3+ years of experience in digital marketing, paid media campaigns, and performance tracking.
• Proficiency in Google Ads, Meta Ads Manager, HubSpot, Google Tag Manager, and Pixel tracking.
• Strong experience in A/B testing, audience targeting, and data analysis to optimize ad performance.
• Ability to manage ad budgets across multiple platforms and meet performance goals.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Strong attention to detail and ability to meet deadlines.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in higher education marketing.

Supervision Received

Receives supervision and work assignments from a designated supervisor, although other staff members in the unit may provide work direction.

Supervision Exercised

May be responsible for the coordination of work assignments for student employees.

Apply Online for this position at Southern Nazarene Careers

Benefits

Generous benefit structure including family health insurance plan (shared cost), long term disability, dental insurance, group life insurance, retirement matching, tuition remission, vacation, sick leave, personal days, and holidays.