Lead Category Manager, Personal Finance

Yahoo Finance is the world’s #1 finance destination, empowering investors with news, information, and tools to make financial decisions with confidence. Trusted by over 150M visitors globally each month, representing over $20 trillion dollars in investable assets, Yahoo Finance delivers high-quality real-time market data across desktop, mobile, and streaming platforms. With breaking news from thousands of sources, original editorial perspectives, objective analyst ratings and research, analytical charts and technical tools, personalized mobile alerts, and much more, Yahoo Finance equips investors with knowledge and insights to achieve financial freedom and greater prosperity.

Yahoo Finance is looking for an exceptional individual to drive revenue and growth for our emerging Personal Finance products being built for the 240 million users that come to Yahoo every month. You will lead our efforts to grow traffic to our properties, optimize the performance of those pages and work both internally and externally to manage the systems and partnerships that drive our revenue. This is a role that will require a data-first orientation and an exceptional attention to detail, combined with high-level strategic vision, a strong bias towards action and pragmatic execution.

This is a hybrid in-office role located in the SF Bay Area.

The Role:

– Yahoo Personal Finance is in the early stages of creating a full suite of products to better inform their financial decisions and our traffic and revenue is growing rapidly. This role is the key driver of growing and optimizing that revenue opportunity.

– Your responsibility will span three primary areas:

1) Traffic growth: Work closely with Editorial and SEO teams to identify areas to grow traffic whether through optimizing existing content or identifying new content. While SEO is a large driver, you will also look to leverage other channels including, but not limited to: Internal Yahoo traffic, Video or emerging channels.

2) Monetization optimization: You will co-ordinate with Editorial, Product and Engineering to design and test on-page revenue optimization. This may involve developing new units, exploring different placements or finding new surfaces.

3) Partnerships and infrastructure support: Lead efforts across Yahoo to identify traffic sources through Mail, Home Page, Sports, etc. Work with both Yahoo Finance as well as other Yahoo teams on core infrastructure elements required to deliver maximum revenue. Collaborate with outside partners to identify, test, onboard, and optimize revenue opportunities.

-You will lead our efforts in Banking, Mortgage, Insurance and other Personal Finance categories while working closely with existing efforts in Credit Cards.

About You

– 4+ years experience as a Category Manager with a strong track record of revenue optimization and crisp execution.

– Highly analytical, strong command of data tools and precise attention to detail

– Deeply interested and knowledgeable about FinTech products while understanding user needs and interests across a variety of consumer financial products: Credit cards, mortgages, checking & savings, personal loans, insurance, etc.

– Ability to translate strategic vision into a roadmap, clear definition for Product & Engineering and, ultimately, timely launched products.

– Work closely throughout the organization from ad sales, SEO, design, engineering, content to shape new products and ensure continued success of existing products.

– Effectively balance short-term goals and needs with long term ambitions.

Able to communicate concisely combined with an eagerness to communicate readily

– Knowledgeable about SEO

– Respectful and caring of fellow team members and our broader organization

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!