Marketing Specialist

The Marketing Specialist role is to develop and execute marketing strategies that effectively promote our brand and products/services to our target audience. The Marketing Specialist will work closely with the marketing team and other departments to identify target markets, create compelling messaging and content, and manage the execution of marketing campaigns across a variety of channels. The goal of this role is to drive revenue growth, increase brand awareness, and generate high-quality leads through effective marketing strategies.

Specific duties include, but are not limited to:

GENERAL MARKETING

• Collaborate with marketing team to coordinate brand awareness and affinity across all platforms, externally and internally.
• Assist in strategic planning, advertising, and event planning.
• Develop ideas for, and contribute to, creative marketing campaigns while undertaking individual marketing plan tasks.
• Partner with account executives to identify areas for marketing to engage strategically to pull through key initiatives that support growth, working with sales team to determine collateral needs, working with marketing coordinators to facilitate projects through project management, design and print.
• Contribute to website content development, keeping the website always updated.

MARKETING COLLATERAL

• Oversee the creation and printing of marketing collateral such as brochures, flyers, and business cards. This includes collaborating with graphic designers, printers, and other vendors to ensure that the marketing materials are of high quality and effectively communicate the company’s brand and messaging.

LEAD GENERATION

• Develop and execute marketing strategies that promote the company’s brand, products, and services to its target audience.

CONTENT CREATION

• Create various marketing content to support the company’s initiatives. This includes new marketing pieces, customer/patient testimonials, and video content.
• Oversee the production of the content and ensure it effectively communicates the company’s brand and messaging.
• Manage the distribution of the content to reach the target audience and achieve desired results.

INTERNAL MARKETING

• Develop internal marketing initiatives to promote the company’s brand and enhance organizational health. This includes helping manage the company intranet, creating internal communications materials, and executing rewards & recognition campaigns to engage employees and drive participation in company initiatives. They will collaborate with HR and the Org Health team to identify areas for improvement and foster a positive company culture.
• Perform other duties as assigned.
• 5-7 years’ experience working in a marketing, communications, content creation digital media marketing role
• Organized and highly detail-oriented
• Exceptional oral and written communication skills; effectively communicates ideas and concepts to clients, the marketing team and other non-marketing team members
• Knowledge of digital marketing and good understanding of major marketing channels
• Solid computer skills, including MS Office, marketing software and applications, Adobe Creative Suite (specifically InDesign and Photoshop)
• Self-starter and entrepreneurial attitude

Position Requirements

Ability to:

• Work at an efficient and productive pace, handle interruptions appropriately and meet deadlines.
• Handle multiple projects at once and prioritize accordingly by prioritizing workload while being flexible to meet the expectations of the daily operations
• Manage internal customers as well as the customers’ expectations
• Problem solve by applying principles of logical thinking to define problems, establish facts, and draw valid conclusions
• Understand and execute a variety of instructions and work independently with minimal supervision
• Up to 15% local travel