Product Marketing Specialist

Company Overview
At Motorola Solutions, we’re guided by a shared purpose – helping people be their best in the moments that matter – and we live up to our purpose every day by solving for safer. Because people can only be their best when they not only feel safe, but are safe. We’re solving for safer by building the best possible technologies across every part of our safety and security ecosystem. That’s mission-critical communications devices and networks, AI-powered video security & access control and the ability to unite voice, video and data in a single command center view. We’re solving for safer by connecting public safety agencies and enterprises, enabling the collaboration that’s critical to connect those in need with those who can help. The work we do here matters.

Department Overview

Motorola Solutions has been on the cutting edge of technology for over 90 years. Our public safety customers are some of the most demanding people in the world – and with good reason. They trust their lives to us, and we earn that trust daily by providing them with solutions that help them be more efficient, more effective, and safer in the moments that matter.

In Global Marketing, our mission is to bring that story to life…to show the world what
Motorola Solutions can do, and make sure that customers understand how our solutions can help them in their mission.

The Safety & Security Ecosystem team within Global Marketing advocates for the solutions that help our customers manage the entire public safety and enterprise security workflow – from detecting and analyzing situations to communicating and responding – so that safety and security can be addressed and maintained. This particular role has responsibilities within the product management portion of the workflow.

Job Description

We’re looking for a storyteller – someone who will be responsible for telling the compelling stories and positive outcomes that result from using Motorola Solutions products within public safety agencies and enterprises. This is not just a function of an individual solution, but also the integration between our solutions to streamline the workflow.

You will own the messaging and collateral for all aspects of the integrations – not just the big picture, but also updating existing materials as new features are added, helping customers stay aware of the latest capabilities, and handling new solution launches. You will translate new features and capabilities into specific real-world benefits for our customers.

Your audience includes police chiefs, officers on the street and detectives; IT managers, security resource individuals and facility management – not to mention industry analysts and reporters who are keenly interested in what we are doing in the world of public safety and enterprise security. It’s up to you to make sure they get it, believe in our capabilities and the value they represent, and want our solutions.

You will be managing several solutions within the public safety and enterprise security workspace – including some that overlap in capabilities to serve different tiers of customers – so excellent project management skills are important to grow relationships with key stakeholders, and deliver high-quality material on time.

Overview of what is expected:

• Be the marketing subject matter expert to the software and business teams
• Be the expert for your portfolio within the global marketing team
• Partner with the product managers of the various solutions to understand the hardware, software and its key features and capabilities
• Prioritize and translate those features into customer-focused outcomes and create a compelling value proposition
• Create a marketing strategy for new solutions and manage all launch activities including: naming; announcement date and strategy; material development schedule; copy guide; product photography; lifestyle photography; and all marketing assets (brochures, videos, web pages, spec sheets, etc.)
• Properly brief and provide direction to creative agencies, or internal graphic designers, on development of marketing materials
• Collaborate with other marketing managers within the Global marketing team to ensure cross-promotion of solutions and an understanding of the larger value proposition as the result of integrations
• Understand the sales process and help create messaging and tools needed for our sales team
• Work with partners in regional marketing and PR to ensure your story is consistently delivered and your marketing materials properly adapted
• Provide demo support at trade shows and other customer-facing events

This role will require you to work with people in these functions:

• Product Management Teams
• Software Development Teams
• Program Management Teams
• Deployment/ Integration Teams
• Regional Marketing Teams
• Global Product Marketing Teams
• Motorola Solutions Sales Teams
• Third party marketing vendors, agencies, and freelance designers
• PR/Communications

Additional Knowledge/Skills:

• A desire to learn and a drive to excel; high-energy, motivated self-starter
• An interest in technology and ability to translate software features into real-world benefits
• Excellent communication skills
• Strong writing skills
• Strong presentation skills (creating clear and compelling presentations, as well as comfort with and proficiency at public speaking)
• Strong project management and organizational skills; able to multitask and work under short
• deadlines
• Highly collaborative; able to build productive, positive working relationships internally and externally
• Experience in the technology sector a plus
• B2B marketing experience a plus
• Experience/knowledge of government or public safety market a plus
• Knowledge of Google Analytics, BrightEdge, or other web analytics tools a plus

The estimated base salary range for this role is $60,000-65,000 per year.