Senior Brand Manager

Taxwell helps everyday Americans get every tax advantage they deserve by finding credits and deductions they never even knew existed. Our tax preparation software offers easy guidance and ensures your maximum tax refund. We strive to build a team of like-minded experts in both tax and technology who align with our brand purpose, are advocates for our customers and have a fresh, non-traditional approach to the tax industry.

We are a leading DIY tax software company seeking a dynamic and experienced Senior Brand Manager to join our team. This role focuses on building and executing integrated marketing strategies that drive product awareness, differentiation, and alignment with our overarching brand identity. The ideal candidate will have a strong background in brand strategy, product marketing, and cross-functional collaboration to bring our vision to life across all consumer touchpoints.
Responsibilities:

Brand Strategy Development:

• Collaborate with the Director of Brand Strategy to refine and implement the overarching brand vision and strategy.
• Ensure consistent messaging, tone, and visual identity across all marketing channels and campaigns.
• Drive alignment between product features and brand positioning to resonate with target audiences.

Product Marketing Leadership:

• Serve as central point of contact product management teams to craft compelling value propositions for product offerings.
• Develop product launch plans and go-to-market strategies that align with brand goals.
• Analyze market trends and consumer insights to inform product positioning and differentiation.

Cross-Functional Collaboration:

• Serve as the brand liaison between product management, marketing, and design teams.
• Align internal stakeholders on brand priorities and marketing plans.
• Work closely with performance marketing and content teams to ensure cohesive messaging.

Consumer Insights & Competitive Analysis:

• Leverage research, data, and analytics to understand target audiences and refine messaging.
• Conduct competitive analysis to identify opportunities for differentiation and growth.
• Translate consumer insights into actionable strategies for brand and product initiatives.

Education and Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• Experience: 8+ years in product marketing, integrated marketing, or brand management, experience in e-commerce is a plus.
• Proven track record of leading successful brand campaigns and product launches.
• Accomplished brand strategist with significant experience implementing brand strategy across business functions & tactics
• Strong analytical skills with the ability to translate data into actionable insights.
• Exceptional project management and organizational skills.

Skills & Attributes:

• Strategic thinker with the ability to balance big-picture vision with attention to detail.
• Strong communication and presentation skills to effectively influence cross-functional teams and stakeholders.
• Creative mindset with a passion for storytelling and brand-building.
• Collaborative team player who thrives in a fast-paced, dynamic environment.

What we offer:

• Competitive salary and benefits package.
• Opportunity to lead impactful campaigns and shape a leading brand in the DIY tax space
• Supportive and collaborative team environment with a commitment to innovation and excellence.

At Taxwell, we believe our work benefits from the diverse perspectives of our employees. As such, Taxwell welcomes and celebrates diversity and inclusion and is committed to equal opportunity employment. At Taxwell, you can expect a supportive, open, and inclusive atmosphere and a team that values your contributions.

Taxwell is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, national origin, age, disability, marital status, sexual orientation, gender identity, veteran status, and any other status protected under applicable law. Taxwell considers information gathered in the hiring process, including information on this application, confidential, and only shares it on a need-to-know basis or as required by law.