Senior Product Marketing Manager

The cloud-backed terminal for individuals and teams

Warp is modernizing the command line to make it more intuitive, collaborative, and intelligent for developers and teams.

We believe there’s an opportunity to build a generational company known for considered, high quality developer products – products developers love rather than tools they tolerate – to displace antiquated developer tools that have mediocre user experiences.

The traditional terminal is a prime example of this type of tool having not meaningfully changed in the past 40 years, and is ripe for innovation. By fundamentally reimagining its experience – improving its UX, making it intelligent and collaborative – we can help developers ship better software more quickly.

For more information on our team and culture, we highly recommend reading our How We Work.

Warp is already growing quickly, but we’re just scratching the surface. Hundreds of thousands of developers use and love Warp and we’re pretty excited about what the right person in this role could mean for the company. This is a dynamic role that will require an entrepreneurial mindset and self-directed style.

You will report to the Head of Growth and work across the Growth, Finance, and Product. For more information on our team and culture, we highly recommend reading our How We Work.
TheRole
Warp is seeking a creative and results-oriented Senior Product Marketing Manager to shape the roadmap, orchestrate launches, grow adoption of important features, and develop our GTM strategy for key developer segments.

You will shape our messaging and positioning, craft the narrative for how our products deliver value to developers, and work closely with Product, Engineering, Data Science, Sales, and Growth. We expect this person to play a key role developing 0-1 products and bringing multiple high priority products to market. This role is ideal for a strategic thinker who thrives in a fast-paced environment and is passionate about connecting with the developer audience. You are a storyteller that has deep empathy for developers, you are data informed, possess strong abilities to lead complex projects and thrive in a fast-paced startup environment. This role reports to the Head of Growth.
Responsibilities

• Drive Product Roadmap and Launches: Collaborate with Product Management to prioritize features, influence the roadmap, and lead successful go-to-market strategies for product launches.
• Develop Messaging and Positioning: Craft compelling narratives and clear positioning for Warp’s features, differentiating us in the developer tools market.
• Lead Brand Storytelling: Shape Warp’s overarching narrative, translating technical concepts into engaging content that resonates with developers and enterprise teams.
• Conduct Market and Customer Research: Gather insights through research, interviews, and competitive analysis to inform product strategies and marketing initiatives.
• Collaborate Cross-Functionally: Partner with Product, Growth, and Marketing teams to align on campaigns and drive product adoption.

Qualifications

• 7+ years prior product marketing experience with a strong focus on the developer audience
• Excellent written and verbal communication skills and the ability to work across both highly technical and highly creative teams
• Strong analytical skills with experience in data-driven decision-making
• Demonstrated experience leading complex, high impact product launches
• Deep product intuition and demonstrated ability to uncover insights and latent user needs
• Experience collaborating in cross-functional teams, ideally in a fast-paced startup or high-growth environment
• You have a passion for learning more about the terminal and developer tools.
• You are willing to roll up your sleeves to do all things necessary to make an early-stage startup successful.

Preferred Qualifications

• Experience in developer tools, infrastructure, or related industries
• You have experience coding or a technical background
• The team is hiring with a location preference for hybrid/in-office in San Francisco, CA or New York, NY

Salary Transparency
Total compensation at Warp consists of two parts: 1) a competitive base salary, and most importantly, 2) meaningful equity.

When we find the right person, we try to put our best foot forward with an offer that excites you. We consider what you’d like to be paid, the skills and experience you bring, what similar jobs pay, and make sure there’s equal pay for equal work among those you’ll be working with. The budgeted compensation amount for this role is targeted at $ $170,000-$200,000.

In addition to salary, all employees receive further compensation in the form of equity in the company. This is a meaningful stock option grant with a four-year vesting period and one-year cliff. Your equity is where most of the significant upside potential is. Comparing startup equity is always a bit tricky, so we’re happy to walk you through different valuation scenarios at the offer stage in order to help paint a clearer picture of the upside.

Final total compensation is determined by multiple factors including your experience and expertise and may vary from the amounts listed above.
What We Offer

• Competitive Salary Meaningful Equity – we will stretch to get the right talent on board
• Full Medical, Dental and Vision Benefits
• Flexible remote-first culture, with optional WeWork in SF and an office space in NYC for folks who want to work together IRL
• 20-days of Paid Time Off
• 12 US Holidays
• 16 weeks of paid Parental Leave for both birthing and non-birthing parents
• Twice-a-year company retreats
• Monthly gym stipend
• 401(k)
• Pre-Tax FSA Health Savings Plan
• Complimentary OneMedical membership

Individuals seeking employment at Warp are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation.
About Warp
We are a company run by product-first builders, building a core product for all developers. We are committed to understanding our users deeply. We believe we will ultimately build the best product and business if that team includes developers and designers from a wide range of backgrounds. The early team comes from Google, Dropbox, Gem, LinkedIn, and Facebook. We are looking for passionate individuals to join us and help bring Warp to the world.

We value honesty, humility, and pragmatism, and our core product principle is focusing on the user. If you’re interested in learning more about our company values and what our engineering team culture is like, please take a look at our internal How We Work guide.

We’re very fortunate to be backed by a great group of venture capital firms. In August 2023, we announced a $50M Series B funding round ($73M total raised), led by Sequoia Capital. Our other investors include Google Ventures, Neo, and Box Group. We are also backed by a network of passionate angels, including Dylan Field (Co-Founder and CEO, Figma), Elad Gil (early investor in Airbnb, Pinterest, Stripe, and Square), Jeff Weiner (Executive Chairman and Ex-CEO, LinkedIn), Marc Benioff (Founder and CEO, Salesforce), and Sam Altman (Co-Founder CEO, OpenAI).
The Product
Here’s our latest demo showing some of our current features…

This is just the start, as our plan is to build out a set of experiences in the terminal that don’t exist today like collaboration, environment sharing, rich data types and more.
The Opportunity
The terminal is one of very few tools used by every developer every day, which makes it an ideal gateway to improving all sorts of developer activities. We believe there is an opportunity to build a unicorn-sized business improving the command-line. Our strategy is bottom-up developer adoption, followed by driving revenue through enterprise sales and distribution partnerships.

To start, our goal is to become the everyday terminal of choice with individual users – immediately usable as a backwards-compatible terminal replacement with the developer’s shell of choice. We have built a closed-source server, which will implement all of the cloud-enabled features. These features will invite users to share their work with others, driving growth and encouraging collaboration. We’ll also focus on building a community and an ecosystem of terminal plugins and apps, creating network effects.

At higher levels of team penetration, we will offer an enterprise plan with features around privacy, security and environment management (e.g. secure distribution and management of API keys). These larger enterprise plans will be the ultimate driver of revenue, along with potential distribution deals for companies that see CLI integrations as a way to reach new customers.

A couple college students, totally unprompted, wrote a piece on why new students should work at Warp as part of their new newsletter they are launching called “Why You Should Join.” It’s an incredibly well researched and thoughtful article about the market and competitive landscape, and accurately reflects our thesis. Read it here.