Sr. Manager / Manager of Go-to-Market (GTM) Strategy – Marketing Cloud

Sr. Manager / Manager of Go-to-Market (GTM) Strategy – Marketing Cloud
Position Overview:
We are seeking a results-driven Sr. Manager / Manager of Go-to-Market (GTM) Strategy to lead the alignment and execution of initiatives driving sustainable Marketing Cloud growth. This role will work with and connect cross-functional teams, prioritize high-impact areas, and ensure lockstep collaboration between product and distribution teams. The ideal candidate will possess a strategic mindset, strong leadership skills, excellent communication skills and a passion for driving measurable business outcomes in a dynamic environment.

Key Responsibilities:
1. Leadership Alignment with Product and Sales Leadership:

• Lead monthly GTM Council meetings to align on quarterly priorities and share progress updates between product and distribution teams.
• Collaborate with regional sales leaders (e.g., AMER, EMEA, SMB) in monthly check-ins to gather insights, address challenges, and strengthen regional engagement.
• Establish and maintain an effective New Product Introduction (NPI) feedback loop by representing distribution perspectives in product launch processes.

2. Performance Monitoring & Obstacle Resolution:

• Develop and manage a bi-weekly GTM activation scorecard to track performance metrics and ensure accountability across stakeholders, in collaboration with Product Marketing team and Sales Programs
• Lead weekly business performance deep dives to identify weaknesses, collaborate on solutions, and provide actionable insights during product-led ACV reviews.
• Partner with Product teams to host quarterly Seller Community calls and quarterly business reviews (QBRs) that highlight business hotspots, product roadmaps, deal best practices, and success stories.

3. Business Planning & Strategic Alignment:

• Lead quarterly GTM activation planning with global and regional teams, ensuring effective rollout of strategies.
• Centralize the (G4G) annual planning process by partnering with product, GTM, and sales strategy teams to provide recommendations for FY26.

4. Adhoc New Initiatives:

• Develop analysis and provide recommendations to senior executives evaluating the effectiveness of (i.e. existing incentive programs) and gathering insights from performance data. Present data-driven recommendations to influence decision-making and prioritize high-impact initiatives.

Qualifications:

• Proven experience in GTM strategy, sales strategy, and program management within a SaaS or technology-driven organization.
• Strong track record of driving alignment between cross-functional teams and delivering measurable business outcomes.
• Exceptional project management skills with the ability to prioritize and manage multiple initiatives.
• Proficiency in analyzing performance metrics and turning data into actionable insights.
• Effective communicator and collaborator, comfortable engaging with senior leaders and diverse stakeholders.
• Previous experience with Marketing Cloud and Digital AEs preferred.

For roles in San Francisco and Los Angeles: Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.