2025 Summer Intern – Marketing (MBA)

Job Description

Sponsorship: GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP (e.g., H-1B, TN, STEM OPT, etc.) NOW OR IN THE FUTURE.​

The Team:

Working for General Motors means leading the way for world-class vehicles and technology. The Marketing team consists of many fields including Global Marketing, Brand Marketing, Product Marketing, Motorsports, Advertising, Content Development, Digital, Media and Experiential.

What You’ll Do:  

​As a vital part of the team, you will have an opportunity to work across one of these functions and help with key projects. Many projects include working on key vehicle launches, messaging new technology, creative development, sale optimization initiatives and many more exciting opportunities. You will work cross-functionally and be a key team member in a fast-paced and highly engaging environment.

How You’ll Make an Impact:

Position could reside in one of the following marketing departments: 

Product Marketing 

Collaborate with a Product Manager and other Product Marketing team members on elements such as: 

• Identify key customer insights to enable future product content direction 

• Assist in researching and recommending future product option offerings 

• Collaborate with Marketing, Engineering, Manufacturing, Pricing, and Design teams to deliver on GM’s Zero Crashes, Zero Emissions, and Zero Congestion vision 

Motorsports  

• Monitor Motorsports trends and keep relevant team advised  

• Attend event and tradeshows 

• Competitive research and market analysis 

• Ability to travel frequently 

• A love for racing!

Brand Marketing:  

• Develop Brand strategy and perform associated research  

• Plan and implement cross-tier media  

• Creative campaign development/production 

• Assess trends and perform competitive deep dives 

• Support social platforms and influencer marketing  

• CRM planning and execution 

• Website oversight: content development, optimization 

Global Marketing Services:  

• Support GM’s digital and emerging media strategy, e.g., advanced TV, addressable media, dynamic creative, etc. 

• Identify and explore emerging media trends 

• Support core digital media operation activities, e.g., digital ad quality, etc. 

• Plan GM’s participation in eSports and gaming 

Performance Driven Marketing:  

• Perform data analysis to deliver marketing insights to brands and digital services 

• Leverage marketing technology to support personalization and improve performance 

• Support consumer demand generation through media and activation strategies  

Digital Business Team:  

• Drive growth of app-based services  

• Support subscription business model 

• Promote connected services/in-vehicle technologies  

Additional Job Description

Required Qualifications: 

• Pursuit of an MBA focused in: Marketing, Advertising, Marketing Research, Data Analysis and Analytics, Performance Marketing, or Marketing Technology

• Must be graduating between December 2025 -June 2027

• Able to work full-time: 40 hours per week during the summer months 

What will give you a Competitive Edge (Preferred qualifications) ​

• Demonstrates leadership in field of study, extra-curricular activities, or service organizations 

• Consistently demonstrate innovative thinking that is customer-centric 

• Outstanding interpersonal and relationship leadership skills to effectively collaborate with varying levels of the organization 

• Excellent written and verbal communication skills and the ability to distill sophisticated subjects to a wider audience 

• Partnership and teamwork skills and ability to learn from and share knowledge with co-workers  

• High level of integrity, ability to deal with ambiguity, takes initiative/self-directed 

• Evidence of strong character with honesty, accountability and trust 

• Excellent project management skills with a proven track record of balancing multiple projects at a time 

Start dates for this internship role are May & June of 2025.

Compensation:

• The salary range for this role is $6,200 – $6,700 monthly, dependent upon class status and degree.

• GM will provide a one-time lump sum taxable stipend payment to eligible students selected for the 2025 Student Program.

What you’ll get from us (Benefits):

• Paid US GM Holidays

• GM Family First Vehicle Discount Program

• Result-based potential for growth within GM

• Intern events to network with company leaders and peers

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers.   We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities. GM is proud to be an equal opportunity employer.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statements

GM is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws. GM is committed to providing a work environment free from unlawful discrimination and advancing equal employment opportunities for all qualified individuals. As part of this commitment, all practices and decisions relating to terms and conditions of employment, including, but not limited to, recruiting, hiring, training, promotion, discipline, compensation, benefits, and termination of employment are made without regard to an individual’s protected characteristics. For purposes of this policy, “protected characteristics” include an individual’s actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth, lactation and related medical conditions), gender identity or gender expression, sexual orientation, weight, height, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.  If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.​

$6,200 – $6,700 month