Marketing Analytics, Polk Product Manager

The Role: Marketing Analytics, Polk Product Manager

The Team: The Polk Automotive Solutions team creates products that deliver best-in-class automotive intelligence to help marketers connect more effectively with their customers.  The core client personas are automotive marketers within automotive brands, automotive retailers, and the media industry servicing them.

The Impact: This role leads product strategy, innovation, and development within the Polk Automotive Solutions product suite, driving analytics and measurement innovation.  This role is an outspoken champion and subject matter expert in marketing and media analytics and attribution.

What’s in it for you:

• Drive solutions and insights that are the cornerstone to every automotive marketer’s strategy.
• Lead the industry with innovative solutions in campaign attribution, solving for challenges like signal loss and cookie deprecation.
• Create actionable, data-driven signals for automotive marketers, providing the most comprehensive view of return on marketing investment.
• Develop critical business skills by leading profitability and investment roadmaps, anticipating market needs.

Responsibilities:

• Lead product roadmap for marketing analytics and attribution data, creating actionable insights for automotive marketers seeking to maximize performance of their media and marketing investments.

• Subject matter expert on Polk Signals marketing analytics data sets and implementation, acting as a thought leader for the brand via conferences, speaking engagements, whitepapers, and social activation.

• Integrate new data sets and partnerships to strengthen Polk’s position as the market leader on automotive insights for marketers.

• Collaborates with Sales and Marketing on Go-To-Market and promotional “voice of brand”.

• Cultivates product and operational innovation based on emerging market trend, new technologies and best practices.
• Evaluates competitive and alternative offerings, assessing their strengths, weaknesses, and market position relative to current S&P Global Mobility offerings.

Compensation/Benefits Information: (This section is only applicable to US candidates)

S&P Global states that the anticipated base salary range for this position is $90,000 to $120,000. Final base salary for this role will be based on the individual’s geographic location, as well as experience level, skill set, training, licenses and certifications.

In addition to base compensation, this role is eligible for an annual incentive plan.

This role is eligible to receive additional S&P Global benefits. For more information on the benefits we provide to our employees, please click here.

What We’re Looking For:

• Autonomy & Self-Motivation:  Strong ability to independently manage multiple product initiatives across multiple teams within a matrix organization.  Demonstrated excellent ability to successfully work with multidisciplinary, geographical dispersed project teams, while meeting deadlines and budgets.
• Analytics:  Demonstrated conceptual and analytical skills to form the basis of well-researched and documented plans and requirements.
• Problem Solving: Demonstrated strong ability to identify, analyze, evaluate alternatives and formulate responses to resolve to business and customer problems.
• Decision Making:  Quickly analyzes, incorporates, and applies new information and concepts, and can make effective decisions even under pressure.
• Communication: Demonstrated excellent written communications skills, including ability to conduct presentations for clients, prospects and management.
• Minimum 5+ years’ relevant experience in media, marketing analytics, or CRM.
• Bachelor’s Degree in Business, Economics, Marketing, or related field, or equivalent combination of education and experience in industry/workflow.

Right to Work Requirements:

This role is limited to persons with indefinite right to work in the United States.

Return to Work:

Have you taken time out for caring responsibilities and are now looking to return to work? As part of our Return to Work initiative, Restart, we are encouraging enthusiastic and talented returners to apply, and will actively support your return to the workplace. https://careers.spglobal.com/jobs

About S&P Global Mobility

At S&P Global Mobility, we provide invaluable insights derived from unmatched automotive data, enabling our customers to anticipate change and make decisions with conviction. Our expertise helps them to optimize their businesses, reach the right consumers, and shape the future of mobility. We open the door to automotive innovation, revealing the buying patterns of today and helping customers plan for the emerging technologies of tomorrow.