Digital Marketing Specialist

Vibrant storytellers and Chainalysis evangelists, our Marketing team leverages cutting edge research, real customer success stories, and the infinite possibilities in between to drive expansion around the world. We’re the connectors and facilitators for key players in the cryptocurrency industry.

This digital marketing specialist is a strategic individual contributor responsible for designing, executing and optimizing multi-channel marketing campaigns to drive pipeline growth and revenue. This role aligns global demand generation strategies with local market needs, ensuring effective targeting, compelling messaging, and seamless execution. The deal candidate is data-driven, adept at managing paid performance marketing, and skilled at collaborating with sales, field marketing, and cross-functional teams.
In this role, you’ll be responsible for:

• Balancing global strategies with local execution, ensuring that campaigns are adaptable to regional needs and markets. Driving alignment between global objectives and regional sales targets, ensuring that demand generation efforts support local market dynamics while achieving broader company goals
• Managing and optimising paid advertising across multiple channels (e.g., Google Ads, social media platforms) to maximise campaign ROI
• Building and maintaining relationships with content sponsors, ensuring high visibility and engagement through the effective execution of sponsored content initiatives
• Developing compelling ad, creative and copy that aligns with the brand voice, resonates with the target audience and drives lead conversion. Collaborate with design teams, agencies, and product marketing to ensure message consistency
• Analysing campaign performance data and providing insights to drive continuous improvements. Ensure timely optimisations to maintain peak performance and maximise lead generation
• Identifying, refining, and expanding target audiences to ensure campaigns reach high-potential prospects. Adjust targeting based on performance data and test new audience segments for enhanced conversion rates
• Working cross-functionally with field marketing, product marketing, and communications teams to ensure smooth execution of demand-generation initiatives. Coordinating timelines, deliverables, and resources to maintain campaign momentum
• Managing multiple aspects of demand generation, including email nurtures, chat marketing, creative ideation, ad copywriting, performance analysis, content sponsorships, and search marketing.

We’re looking for candidates who have:

• Experience in B2B Growth Marketing and Demand Generation for a technology or SaaS company
• Expertise in paid media: Proven ability to duie and oversee paid performance campaigns across platforms such as Google Ads, LinkedIn, and social media. While not directly executing campaigns, the candidate will collaborate closely with our paid media agency. Will require hands-on involvement, such as in ad creation and audience scoping, to maximize ROI.
• Experience scaling digital media programs in EMEA markets, having worked with stakeholders across multiple countries, languages
• Successfully partnered across marketing and sales to build sales pipeline through online channels
• Experience planning and managing demand generation programs that leverage cross-channel tactics resulting in exponential revenue growth.
• Strong analytical skills, the ability to draw insights from KPIs, and leverage data to guide decision-making
• Previous success in building a brand to establish credibility and awareness.
• The ability to handle numerous priorities and manage competing deadlines in a dynamic and growing environment
• Strong communication and collaboration skills
• Excellent attention to detail

Nice to have experience:

• Prior exposure to cryptocurrency or blockchain technologies
• Experience working within Salesforce CRM
• Strong command of Google Suite Products
• Experience working with complex data sets (Tableau & Google Analytics experience) to make data-informed decisions and share thoughtful insights
• Experience working with Google, Facebook and LinkedIn advertising platforms

About Chainalysis
Blockchain technology is powering a growing wave of innovation. Businesses and governments around the world are using blockchains to make banking more efficient, connect with their customers, and investigate criminal cases. As adoption of blockchain technology grows, more and more organizations seek access to all this ecosystem has to offer. That’s where Chainalysis comes in. We provide complete knowledge of what’s happening on blockchains through our data, services, and solutions. With Chainalysis, organizations can navigate blockchains safely and with confidence.
You belong here.
At Chainalysis, we believe that diversity of experience and thought makes us stronger. With both customers and employees around the world, we are committed to ensuring our team reflects the unique communities around us. Some of the ways we’re ensuring we keep learning are an internal Diversity Committee, Days of Reflection throughout the year including International Women’s Day, Harvey Milk Day, World Humanitarian Day, and UN International Migrants Day, and a commitment to continue revisiting and reevaluating our diversity culture.

We encourage applicants across any race, ethnicity, gender/gender expression, age, spirituality, ability, experience and more. If you need any accommodations to make our interview process more accessible to you due to a disability, don’t hesitate to let us know. You can learn more here. We can’t wait to meet you.