Freelance Copy Writer – Insurance Background

Brafton is one of the world’s leading content marketing firms, with offices in Boston, London and Sydney. We aspire to continually raise the bar on what people consider “marketing content.” We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.This is a fully remote freelance opportunity and is open to candidates located anywhere in the US.JOB DESCRIPTIONBrafton is looking for a freelance writer with a background in insurance and/or insurance industry writing. The writer will produce strong, creative, and industry-specific pieces that are incorporated into content marketing campaigns for Brafton’s insurance industry clients. Client experience is paramount for us, meaning you are expected to conduct subject matter interviews with client contacts. Viable candidates must handle long-form articles and web copy on deadline.Candidates must have experience working in, writing about, and/or SME in some of the following areas:

• Human resources compliance, systems and technology;
• Captive insurance and other types of alternative risk transfer insurance options;
• Business insurance;
• Agribusiness insurance;
• Construction insurance;
• Retirement, wealth solutions and employee/employer retirement plans;
• Claims management;
• Casualty insurance;
• Private equity and M&A;
• Surety bonds;
• Stop loss solutions;
• Health care insurance & costs, and HIPAA compliance;
• Organizational planning.

This is an ongoing, part-time freelance opportunity involving research, interviews, ideation, and writing.

ESSENTIAL JOB FUNCTIONS

• Research, create, revise, and deliver high-quality content to clients according to specified deadlines.
• Work with Project Managers and Content Marketing Strategists to ensure our clients’ expectations and goals are met.
• Virtually attend project, client, and team meetings.
• Brainstorm and pitch topics. 
• Conduct keyword research and SEO briefs.
• Track writing and editing production work on a weekly basis using our in-house project management system.

SKILLS & REQUIREMENTS

• 1-3 years of professional writing experience.
• A bachelor’s or more advanced degree.
• Excellent writing and editing skills with an extreme attention to detail.
• Comprehensive understanding of SEO and best practices for branded writing.
• Strong, efficient research abilities and the ability to quickly learn, understand, and write about complex subjects.
• Excellent time management and organizational skills, with a desire to work in a fast-paced, high-volume, deadline-oriented environment.
• A creative approach to client briefs and content marketing goals.
• Strong videoconferencing presence for client meetings.
• A self-starter with the ability to work independently and in collaboration with other team members in a fully remote environment.
• Knowledge of AP (Associated Press) Style is a plus.

EQUAL OPPORTUNITY:  Brafton is an Equal Opportunity employer.  In addition to federal law requirements, Brafton complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities.  This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, transfers, leave of absence, compensation and training.