Principal Product Manager – Ads Auto Bidding

Summary
Yelp engineering culture is driven by our values: we’re a cooperative team that values individual authenticity and encourages creative solutions to problems. All new engineers deploy working code their first week, and we strive to broaden individual impact with support from managers, mentors, and teams. At the end of the day, we’re all about helping our users, growing as engineers, and having fun in a collaborative environment.

Yelp is the ultimate guide to local living. We connect people with great businesses in their neighborhoods. Yelp boasts a robust ecosystem with hundreds of millions of users and an equally vast number of businesses.

As a Technical Product Leader for Ads Auto bidding and Auction, you will lead the development and optimization of cutting-edge algorithms and systems that enable advertisers to maximize their return on investment (ROI) on Yelp. You will work closely with a team of talented engineers to design, implement, and iterate on bidding, pacing and auction algorithms.

This opportunity is fully remote and does not require you to be located in any particular state within the US. We welcome applicants from throughout the US. We’d love to have you apply, even if you don’t feel you meet every single requirement in this posting. At Yelp, we’re looking for great people, not just those who simply check off all the boxes.
What you’ll do:

• Strategy and Vision: Define and execute a product roadmap for Ads Bidding, Auction and Pacing, aligned with Yelp’s overall business objectives by staying abreast of industry trends and competitive landscape and identifying opportunities for innovation.
• Customer Empathy: Understand advertisers’ needs and pain points, and translate them into product requirements by working closely with sales and marketing teams.
• Algorithm Development:Identify areas for improvement, define & prioritize algorithm development initiatives aligned with business objectives and market trends. Yelp being a local-first company, incorporate advertisers’ offline goals into auction ranking to improve campaign performance.
• Data Analysis:Analyze large datasets to identify trends and opportunities for improvement. Leverage data-driven insights to inform product decisions and optimize algorithm performance.
• Product Development: Lead the development of Ad products from conception to launch. Foster a data-driven culture to measure and optimize product performance.
• Organizational and Technical Leadership: Collaborate with engineering, design, and data science to deliver exceptional products. Lead and mentor a team of data scientists, engineers, and analysts and drive innovation on bidding and auction algorithms.
• Business Impact: Drive revenue growth and advertiser satisfaction through innovative product solutions.

What it takes to succeed:

• Proven track record and 8+ years of experience in leading technical product development in a fast-paced, data-driven environment, preferably in the Advertising space.
• Strong understanding ofauction theory, optimization algorithms, and machine learning.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and collaboration skills to influence stakeholders at all levels.
• Strong collaborator who enjoys working across different teams, functions, and timezones.
• Advanced degree in Computer Science, Economics, Statistics or a related field, or an equivalent work experience, and experience solving large computational problems required.

What you’ll get:

• Compensation range is $200,000-365,000 annually. You may also be offered a bonus, restricted stock units, and benefits.
• This opportunity has the option to be fully remote in all locations across the US.
• You can find more information about Yelp’s five star benefits here!

Closing
At Yelp, we believe that diversity is an expression of all the unique characteristics that make us human: race, age, sexual orientation, gender identity, religion, disability, and education — and those are just a few. We recognize that diverse backgrounds and perspectives strengthen our teams and our product. The foundation of our diversity efforts are closely tied to our core values, which include “Playing Well With Others” and “Authenticity.”