Senior Marketing Manager – Brand

Who we are.

Newfold Digital is a leading web technology company serving millions of customers globally. Our customers know us through our robust portfolio of brands. We have some of the industry’s most prominent and storied go-to-market brands, including Bluehost, Yoast, HostGator, Domain.com, Network Solutions, MarkMonitor, and Web.com. We help customers of all sizes build a digital presence that delivers results. With our extensive product offerings and personalized support, we take pride in collaborating with our customers to serve their online presence needs. The strength of our company lives in the intersection of our people, our customers, and our brands.

In August 2021, Yoast joined the company Newfold Digital. Joining forces with this leading web-presence solutions provider will help us reach even more people to help them improve their SEO. It enables us to expand on our work across many platforms and bring more of our SEO ideas into practice. A big change, but a lot will also remain the same: our team, our brand, our headquarters in Wijchen, and Yoast SEO. And, of course, our mission: SEO for everyone.

As the Senior marketing manager brand, you will be responsible for defining and enforcing Yoast’s brand identity, positioning it as a leader in SEO.

This role involves working with leadership and cross-functional teams to align on brand positioning, evolving brand guidelines, and ensuring consistency across all touchpoints.

You will lead the creative services team and manage critical brand channels, including organic social, PR, influencers, and events, driving initiatives that enhance brand reputation and visibility.

What you’ll do & how you’ll make your mark.

We’re looking for a Senior marketing manager brand with a passion for building and protecting brand identity. You should be a strategic thinker, capable of creating a compelling brand narrative and driving its implementation across teams.

Detail-oriented and creative, you can manage multiple brand channels while maintaining consistency and alignment with business goals.

A strong communicator, you’re comfortable collaborating with diverse stakeholders, from executives to creative teams, and you’re proactive in identifying opportunities to enhance Yoast’s brand presence.

Who you are & what you’ll need to succeed.

Brand positioning and identity

• Define and evolve Yoast’s brand positioning, naming, and messaging framework with leadership team collaboration.
• Develop and update brand identity guidelines based on positioning and market trends.
• Act as the guardian for all uses of the Yoast brand identity, ensuring brand consistency.

Creative services

• Oversee all creative design work, including images, illustrations, and videos.
• Provide creative input for priority campaigns, ensuring they resonate with target audiences.
• Collaborate with UX to maintain consistent design across all touchpoints.

Organic social media

• Develop and execute Yoast’s social media strategy in alignment with business objectives and brand positioning.
• Manage a social calendar to sustain and grow Yoast’s presence and reputation with key audiences.
• Monitor and report on the performance of social media initiatives.

PR and influencer marketing

• Create a PR and influencer strategy that identifies key media, influencers, and affiliates to promote Yoast.
• Measure the effectiveness of PR and influencer activities through metrics such as traffic, share of voice, and mentions.

Events and community engagement

• Develop and execute Yoast’s events strategy, including WordPress community events and sector-specific lead-generation events.
• Oversee WordPress Community initiatives, including the Diversity & Care Fund, to enhance Yoast’s brand presence and community impact.

Why you’ll love us.

• Work-life balance. Our work is thrilling and meaningful, but we know balance is key to living well.
• We celebrate one another’s differences.  We’re proud of our culture of diversity and inclusion. We foster a culture of belonging. Our company and customers benefit when employees bring their authentic selves to work. We have programs that bring us together on important issues and provide learning and development opportunities for all employees.  We have 20 + affinity groups where you can network and connect with Newfolders globally.
• We care about you. Yoast provides learning and development opportunities; 10% of your annual salary is used towards a training budget and a personal trainer. If you reside in the Netherlands, the Yoast Car is available to all employees, events throughout the year, a pension scheme where we pay 100% of the pension premium, Thursday afternoon drinks, and much more!
• Where can we take you? We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored, and grow their careers. Unfold new possibilities with Yoast #teamnewfold!

This Job Description includes the essential job functions required to perform the job described above, as well as additional duties and responsibilities. This Job Description is not an exhaustive list of all functions that the employee performing this job may be required to perform. The Company reserves the right to revise the Job Description at any time, and to require the employee to perform functions in addition to those listed above.